Identity Design For Generic Medicines


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Creator/Artist: Pranav Pagar

Category: Communication Design

Document: P1 Project

Batch: 2017-2021

Source: India,   IDC IIT Bombay

Period:  2019-onwards

Medium: Report pdf

Supervisor: Prof. Ravi Poovaiah


Detailed Description

One of the basic needs of human been is medical help. Even though a lot of us can’t afford the required medications. There are various reasons behind it, and I will be working to solve one of them in this project. The pharmaceutical industry is one of the major industries in the health care system, and the Indian pharmaceutical sector supplies over 50% of global demand for various vaccines, 40% of generic demand in the US, and 25% of all medicine in the UK. Yet there are a lot of branded medicines that are priced higher than their generic equivalent. This is possible because of the rigid supply chain maintained by these companies.