The User Centered Design Process (UCD) (DIN ISO 9241-210) is used in varying degrees in the design and development of any product or service. One of the aspects of the UCD process is a strong under- standing of the user, user‘s context and requirements before design. This ADP focuses on the development of concept and prototype of the vehicle entertainment console for the target cultures of India and Germany based on the understanding and requirements of the target users. The ADP would follow the below flow of activity and tasks. Project Management: Understanding and allocation of tasks, time plan, roles User Studies: - Design and conducting user interviews with German and Indian users - Developing German and Indian user profiles and personas Concept and digital prototype of design for the German and Indian personas