Global Gene Corp is an upcoming service offering in healthcare that promotes prevention of diseases through genetic testing customised for Indian population. This is an early-on approach which can predict onset and susceptibility to conditions and disorders allowing timely intervention, as against traditional diagnosis which is done only when symptoms are visible. Design work included the various communication related artefacts in the company to promote awareness of the service and the subject of genetics to doctors and customers. This included mapping and visualizing the operations of the service, and identifying gaps and opportunities; evaluating and guiding the design of brochures for doctors and customers, test requisition form, invites; ideation for keepsake gifts within the theme of genetics; evaluating the website; redesign of education presentation material and infographics.