Design for Elderly: Mitrika, a hindi magazine


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Creator/Artist: Saurabh Tewari

Category: Communication Design

Document: P3 Project

Batch: 2008-2010

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Maganize pdf

Supervisor: Prof. G. G. Ray


Detailed Description

Being old is a tough truth of life. It is inevitable. One cannot avoid it, but one can definitely live it! The silvering of life can make people lose their contact with their internal and external world, as there is a gradual deterioration in the mind-body coordination. The physiological strength declines with time, which most of the times effects the overall psychology and vice-versa. Whereas, if one attempts to keep the mind engaged in creative pursuits, the deteriorating nature can be neutralized. A good mind, therefore can help in maintaining a good physique. Eventually, the state of wellbeing is the most important factor towards, living it! When in my first year of studies, the project “Design for Elderly” was introduced, I had hazy ideas about the approaches towards the subject. I was not clear how will I really contribute. With time as I discovered the general process of user specific design, I realised one can really attempt towards designing for this newly emerging segment. Initially, I was trying to relate only with physiological problems. Later, I realized my scope of work is more toward the psychological aspect. The boundaries are thin, and one needs to walk over them cautiously. One really needs to understand, what this user group really would like to have. Not a radical change, which makes the benefits them to a level of isolation, and not the same pulp which makes them struggle for finding the context and association. Just a balance, a design, which makes them feel special.