New Product Innovation is the first of the seminar courses on 'Innovation by Design' that acquaints you with three key aspects of product innovation: creative ideation, collaboration, and a checklist for innovation. The seminar was conducted from August 8, 2018 to Friday, August 10, 2018 at IDC IIT Bombay. The course thus equips you with the basic tools to think outside the box in order to come up with new, successful products. Ideas are the very seed of innovation. Creative ideation is where innovation originates and finds direction. This course shares with you valuable, research-based insights on creativity in product innovation. Working with the help of analogies is a key aspect of ideation discussed in this context. Ideas can turn into innovative products only when designers come out of the confines of their own imagination to work with other people who are skilled in different domains. Collaborative working has become essential in the present world of rapid change and technological variation. Such a process of innovation can hardly be without its challenges. In order to anticipate, minimise, and meet these challenges at different stages in the process of innovation, it is important that innovators have a ready checklist containing critical minute points that go a long way in making a new product innovative.