Ranvik Exports Pvt. Ltd. is located in an industrial area in Manesar, Haryana. The company has been involved in exporting leather products for the last 14 years. Recently, they have launched a retail brand under the name "threesixtydegrees. My interest in the company rose out of the desire to work in the so-called lifestyle sector, the commercial, more "liberated" side of product design. Ranvik and Three sixty-degree are involved in providing home and office solutions to clients in up-market Gurgaon. The company produces a wide variety of products. Almost all are clad in leather (cladding being the prime activity in the unit). They offer custom-made products to people. The chance to be able to interact with clients and get hands-on experience in the production process was a very good opportunity in the area of my choice.

Schools in India, especially the mid-segment ones, such as the Kendriya Vidyalayas, operate under tough conditions. Large numbers of students, limited resources, and tight budgets are a few of the issues that many schools have to deal with. Under such circumstances, where completion of the academic curriculum is, in itself, a challenging task, things like the provision of proper school amenities like furniture, lab equipment, sanitation and hygiene tend to get less priority. The project is an attempt to understand the importance of good sanitation in schools and aims at designing sanitaryware for the same.

The project deals with the design of fitness equipment. "Fitness" in itself is a very broad term, which brings to mind a plethora of images and thoughts. This project, however, deals with a certain kind of fitness equipment, widely known as "gym equipment’ (although its technical name would be "strength or resistance training equipment"), keeping in mind a specified objective and user profile, which shall be explained later on. This project was born out of the desire to provide people (namely young men and women) the necessary equipment that they would need to perform "strength training exercises" at home.