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Vallabh Prasad Munshi | B. Arch (I.D.) | Mdes VC 08-10


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Source: India,   IDC

Date: 2008-2010 

Medium: Photograph

Credits: IDC


Detailed Description

Vallabh Prasad Munshi studied at IDC (IIT Bombay), and completed his M.Des in Visual Communication in 2010. He is a London-based UX designer with over 10 years of work experience. He is currently the head of the Experience Design portfolio for Mindtree in the UK & Europe region (2020-Present). His previous work experience includes: Trainee Architect at Mozaic Design Combine (2007), Graphic Design and Animation Intern at Viacom (2009), Teaching Assistant at IIT, Bombay (2008-2010), then he joined as a Associate Designer at Mindtree at 2010 and continuing.


Projects

Visual Ethnography at Jejuri

In India, the religion is an inherited pattern, and it becomes a part of a man’s space, time and soul. Religion has the most fascinating things to offer, to name a few are food, festivals, clothes, language and even scripts. Pilgrimage destinations have the most intriguing faces, faith is the driving force and people seem to have a strong belief that supernatural powers actually control their destinies. An observation is that the people who have a rationale in their daily lives become either eccentric or naive while on a pilgrimage. Suddenly, god becomes the objective and priests become the bosses, nothing else matters. Man is ready to stretch himself to limits for a simple darshan or a ceremony in the temple.


Summer Internship at Mtv

It is an Ident for Mtv. In this proect I could work on a script of my own and get a budget sanctioned for the film. I proposed a stop-motion animation for the same Mtv requires idents for itself which are aired, they act as fillers and also promote the channel. With the monsoon knocking at the doors i thought of doing a film which gives a feel of monsoon. It did not have a story as such but just a crazy sequence of some sort. The initial script was a morph of visuals seen in the monsoon season, i intended to depict the relief brought to man by monsoon. The idea was rejected because they had already done a lot of morph animations in the past and so had other music channels. I explored the possibility of a man who was being prepared for the monsoon by a pair of scissors. This script was finalized and a ten second Ident for Mtv was proposed.


Forum for Sustainable Ideas from India

“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.[1] Sustainable development is defined as a pattern of social and structured economic transformations which optimizes the economic and societal benefits available in the present, without jeopardizing the likely potential for similar benefits in the future. A primary goal of sustainable development is to achieve a reasonable and equitably distributed level of economic well-being that can be perpetuated continually for many human generations. Sustainable development implies using renewable natural resources in a manner which does not eliminate or degrade them, or otherwise diminish their usefulness for future generations. It further implies using non-renewable or exhaustible mineral resources in a manner which does not unnecessarily preclude easy access to them by future generations. Sustainable development also requires depleting non-renewable energy resources at a slow enough rate so as to ensure the high probability of an orderly society transition to renewable energy sources.[2] Sustainability has become such a wide-ranging term that it can be applied to almost every facet of life on Earth, from a local to a global scale and over various time periods. This is not about obvious things like recycled paper or electric cars. We must expand our horizons and start looking at everything around us.


Signage & Wayfinding design for Maharashtra State Road Transport Corporation

In an ideal world, there is very little that needs to be told about where to go, because on arriv[1]ing at an unfamiliar destination, the next direction would be self-evident. Within the best architecture, finding ones way around should hopefully require minimal effort and, at least, minimal signage.1 This implies that design, which has a holistic approach and which is centred around the users takes care of most of the problems, including wayfinding. In a situation like Maharashtra State Road Transport Corporation (msrtc) popularly known asst, it is apparent that planners, architects and designers are not being consulted. The admin[1]istration seems to be ignorant to the fact that designed interventions prove to be efficient and economical in the long run. Msrtc is trying to update itself in a lot of areas by incorporating electronic tickets, computer[1]ised reservations, air-conditioned buses etc. It keeps on adding more and more buses to its fleet and it reaches out to citizens living in the remotest areas of Maharashtra. But, the problem in the current system is that it lacks functional foresight. The system starts loosing its integrity whenever there are additions and alterations. These changes should be anticipated in advance because they are natural, especially in an increasing population like ours which has increasing demands every day. To cater to these demands there are make-do arrangements and casual signages which are inefficient, as a consequence, chaos prevails at all times. Due to inadequate planning and casual methods, there are loopholes in the communica[1]tion system, due to which information is not understood and then there are further problems. Things become even more confusing during rush hours. Buses arrive and depart continuously and anxious people are seen pacing around all the time. The staff is overburdened due to the immense number of passengers who keep on inquiring at the counter. The regular passengers become immune to the system because of the routine, but they still deserve better service. Among all, the people who suffer the most are the novice, elderly, non-marathi speaking citi[1]zens, handicapped, illiterate, women etc children.