Home / Alumni / Profile / Detail

Pritesh Chavan | Mdes ID 15-17


Related Images


Source: India,   IDC IIT Bombay

Date: 2015-2017 

Medium: Photograph

Credits: IDC


Detailed Description

Pritesh Chavan is the senior UX designer at Amazon. He received his M.Des in Industrial Design from IDC (IIT Bombay) in 2017. Prior to that, he did his B.Tech. in mechanical engineering from Rizvi Engineering College. His previous work experiences are: Engineering Intern (DET) at Godrej (2007–2008), Design and Planning Engineer at ETA Engineering Private Limited (2012–2013), UI/UX Designer at Robosoft Technologies (2013–2014), Senior UI/UX Designer at IWS Technologies Pvt. Ltd. (2014–2015), Product Design Intern at PurpleStem.com (2016), UI/UX Designer as a Freelance (2015–2017), and Chief Design Officer at Aertrip (2017–2022).


Related Links:
https://in.linkedin.com/in/priteshchavan


Reference Links:
http://ddsidc.com/2017/portfolio/pritesh/


Projects

Craft Branding & Positioning

India is the land of rich handicrafts and beautiful traditions, as well as marvellous and unique artistic work. From decades, Indian craft has offered a warm charm to our many day-to-day objects with its unique design and quality.

It’s interesting how there are a lot of portals today showcasing art forms and handicrafts from remote corners of India. This project is an effort to analyse and understand brands that promote craft products specifically made in India. The focus was to understand how some craft companies in India brand themselves and position their products for the contemporary urban consumer.


Furniture Design for Kids

In PurpleStem, all the product designers are assigned to one particular category of furniture designs. Some designers were working on living room furniture, some on sofas, tables, etc. I was very fortunate to get to work on a new category that wasn’t explored yet in PurpleStem, and that was furniture for kids. This was not the only reason to get me excited, but also that the end products were going to get manufactured and sold on the new website. So it was a great responsibility to produce something concrete, something that will really work, something that will make the difference.

I was also lucky to get good guidance and support from the fellow designers and colleagues to help me enjoy my one-month tenure and the opportunity to work hard towards the finished products.


Walking Aid for Elderly

In the medical field, suturing is the joining of tissues with a needle and "thread," so that the tissues bind together and heal. The "thread" is actually specialised suture material.

Dr Hemant Bhansali (laparoscopic surgeon from Nanavati Hospital, Mumbai) and Dr Rupesh Ghyar (chief scientist at BETiC, OrthoCAD Lab, IIT Bombay) have already developed and patented an auto-suturing device. During this project, problems related to functionality and usability were resolved.

A simpler suturing device was developed, which can be used by surgeons as well as paramedics with reduced cognitive load, resulting in ideal suturing.

The final output of the project is a full-scale model, and the working has been shown in the SolidWorks software with rendered animation.


Auto-Suturing Design

In the medical field, suturing is the joining of tissues with a needle and "thread," so that the tissues bind together and heal. The "thread" is actually specialised suture material.

Dr Hemant Bhansali (laparoscopic surgeon from Nanavati Hospital, Mumbai) and Dr Rupesh Ghyar (chief scientist at BETiC, OrthoCAD Lab, IIT Bombay) have already developed and patented an auto-suturing device. During this project, problems related to functionality and usability were resolved.

A simpler suturing device was developed, which can be used by surgeons as well as paramedics with reduced cognitive load, resulting in ideal suturing.

The final output of the project is a full-scale model, and the working has been shown in the SolidWorks software with rendered animation.