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Ajinkyaraj More | Mdes IN 15-17


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Source: India,   IDC IIT Bombay

Date: 2015-2017 

Medium: Photograph

Credits: IDC


Detailed Description

Ajinkyaraj More is the lead user experience designer at Tata Consultancy Services. He received his M.Des in Interaction Design from IDC (IIT Bombay) in 2017. Prior to that, he did his bachelor's in Applied Art, Advertising, Design, and Visual Communications, including illustration, photography, typography, set design, and CG, from Rachana Sansad College of Applied Art and Craft. His previous work experiences are: intern in the creative department at Tailor India (2012), intern in the creative department at Ideas At Work Advertising Private Limited (2013),visualizerr at Tailor India (2014–2015), design intern at B Connect (2016), teaching assistant at Industrial Design Centre, Indian Institute of Technology, Bombay (2015–2017).


Related Links:
https://www.behance.net/moreajinkyaraj


Reference Links:
http://ddsidc.com/2017/portfolio/ajinkya/


Projects

Methodology of Selecting Fonts

Over the last decade, significance and awareness for typefaces and typography have evolved as an expertise and have become a part of mainstream culture. But why have designers started caring so much about typography and fonts? Communication design, especially visual communication, has been an integral part of the human race since the age of primitive man.

Today, it has become an inseparable part of our social and individual lives. The design gives us the visual instantiation of the communication. For any communication to stand out, it needs to have a unique personality that identifies with its purpose, its content, its medium, and its audience.



Importance of typography: -• It attracts and holds the audience’s attention.
-• It is reader friendly.
-• It establishes an information hierarchy.
-• It helps to create harmony.
-• It creates and builds recognition.

Bad Typography:

Mismatching font style and brand image can cause confusion. Improper letter spacing and alignment can frustrate the user. A good typography can do great things for your design. But bad typography can ruin the entire graphic design. This is because people identify your idea as a combination of all design elements. Typography, if not done properly, can make the whole design look murky. Bad typography can make your design useless for conveying the message.

Typography is one element of graphic design that can never be left out. Poor typography can have disastrous effects. Graphic designs can fail because of a single misplaced dot. Such is the significance of typography in designing. So, make sure your innovative design ideas include some great typographical decisions too.

Hence Designers give equal importance to typography and the use of colour, images, or abstract graphics. This study aims to observe the various methods that designers adopt while selecting a font.


Summer Internship at B Connect

During my summer internship 2016, I worked for ‘B Connect, an e-government agency in the field of servicing. B Connect provides the e-government services. The use of the Internet and the World Wide Web for delivering government information and services to the citizens E-government promotes and improves broad stakeholder’s contribution to national and community development, as well as deepening the governance process.


Guiding Tool for RTO Applicants

The government sectors in India have an exhaustive procedure for obtaining various essential government documents like driving licences, marriage certificates, birth certificates, etc. To assist with all these complex processes, the common people do not have an online platform where they can get all the information at once. The lack of proper guidelines causes an overuse of time and energy for a common man who is in search of these procedures. Hence, a large amount of money is spent on mediators, further worsening the situation. Information architecture is not structured properly on the existing portals, and because of this, people think there is a lack of information.

This project aims to handle this general scenario by troubleshooting the problems with the acquisition of driving licences. The instructions and procedures given by the RTO are not clear and are extremely time-consuming in most cases. There is a need for awareness about the specific duration and prerequisites required for each of these steps. Organising all the necessary information in one place will help people understand the process of getting a driving licence from the RTO. This is achieved by creating a web app where clear instructions are given through text and graphical icons, FAQs for every step are available, and relevant status information is provided at every point. Hence, people can use the online portal and apply for the driving licence themselves instead of using the mediators, which in turn saves both time and money.


An Interactive Data Visualization of Crime In India

Indian government records and releases vast quantities of data about us and our surroundings by means of the census, crime, budgets, population, human development reports, etc.

The national crime record bureau under the ministry of home affairs is sharing the crime data at different levels, which can be used to find insight about the crime rate in India and can prove to be very helpful to analyse the cause of crime up to a certain extent.

This project aims to enable an easy way to visualise the crime data in India. This is done by means of a web-based application of the open data visualisation tool provided by the OGD platform. The higher goal is to enable faster and better decision-making by means of data visualisation.

The series of interactive visualisations will help people understand the crime data from India. Interacting with and observing the crime data visualisation will help the user find correlations, causes, effects, and trends.