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Ashika Singh | Mdes VC 15-17


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Source: India,   IDC IIT Bombay

Date: 2015-2017 

Medium: Photograph

Credits: IDC


Detailed Description

Ashika Singh is a visual design consultant at Thoughtworks. She received her M.Des in Visual Communication Design from IDC (IIT Bombay) in 2017. Prior to that, she got her bachelor's degree in B.F.A. (painting) from the Sir J.J. School of Art. Her previous work experiences are: graphic designer at Ethinos Digital Marketing (2014–2015), illustrator at Tata Institute of Social Sciences (2016), teaching assistant at Indian Institute of Technology, Bombay (2015–2017), senior designer at Samsung Electronics (2017–2018), senior visual designer at 1mg (2018–2020), and senior product designer at CARS24 (2021).


Related Links:
https://www.behance.net/singhashika


Reference Links:
http://ddsidc.com/2017/portfolio/ashika/


Projects

Exploration of paintings on lamps with experimenting through the treatment of light ‘Transforming Lamps’


Internship under Clix at TISS

My internship project was with CLIx at TISS, under the production team. I initially worked there as an illustrator for the digital math game, but very soon i was shifted to work on the English curriculum. The following report will be my illustration work for the audio-based English story. The attempt was to come up with a new style of illustration that would go with the story and be easy for the rural children to relate to.


A journey through the mind of a Transgender

For years, transgender individuals have struggled for acceptance, protection, and visibility, even among other minorities. With the list of states legalising gay marriage growing and broad acceptance in pop culture, the gay and lesbian population has gained increased visibility and protection in recent years. However, transgender individuals have not been afforded the same rights. The project is an effort to encourage society to emphasise and acknowledge transgender people. Through the medium of poetry. Poems based on the different emotions of a transgender person are the outcome of this effort.

The following report describes my journey as I broaden my understanding of the transgender community and subject and arrive at a design solution that allows me to contribute to the same with the best of my abilities as a visual communicator in a meaningful way. I have tried to understand the existing attitudes and emotions of transgender people and society and to weave together a series of poems as a reflection. The research represented here cannot be considered complete, for I know I have only scratched the surface, but it is a start in trying to understand where the problem lies and the steps needed to be undertaken to rehabilitate this minority community, which is very much a part of Indian past, present, and future.


Children of broken homes

Nowadays, the rate of broken families is alarmingly increasing. Largely, it is seen today that families are broken up by breakups and divorces. Although the effect falls on both spouses, even the child goes through all the hardships and troubles that remain unseen by all. Its effects are huge on the children, which leads them to depression, insecurity, and many other mental problems.

My project on ‘Children of Broken Homes" will deal with the psychology of a child, including how and what the child goes through mentally when the family is broken. How the separation of parents and regular fights at home affect his behaviour, actions, lifestyle, choices, and decision-making abilities throughout his life. An attempt will be made here to address the issue from the child’s point of view.