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Ashish Kumar | Mdes VC 15-17


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Source: India,   IDC IIT Bombay

Date: 2015-2017 

Medium: Photograph

Credits: IDC


Detailed Description

Ashish Kumar has a keen interest in font design, and he designed a monolinear Devanagari font, which is currently being used by the IDC School of Design as their Hindi logotype with Univers Latin for bilingual communication. He received his M.Des in visual communication design from IDC (IIT Bombay) in 2017. Prior to that, he earned his Bachelor of Fine Arts in Design and Applied Arts from Banaras Hindu University, Varanasi. Currently, he is working as a lead UI/UX designer at Samsung R&D Bangalore since 2017. His previous work experiences are: design intern at Ektype (2016), teaching assistant at Indian Institute of Technology, Bombay (2015–2017), designer at Samsung R&D Seoul, Korea (2018).


Reference Links:
http://ddsidc.com/2017/portfolio/ashish/


Projects

Sindhoora A Wooden Craft

Varanasi, the city of Lord Shiva and the holy Ganga, is known around the world for its rich culture. People have been following their traditions and passing them on from generation to generation. There are colonies of craftsmen in Banaras for crafts like Gulabi Meenakari, Panja Dari, Chunar Red Clay Pottery, Hand Block Printing, Wooden Craft, and many more.

Khojwan is one of them, a suburban neighbourhood located in the south of Varanasi district (Uttar Pradesh). Khojwan is the place for the making of wooden crafts, including Sindoora.

I had seen Sindoora for the first time in the hands of a newly married lady at Ganga Ghat in Banaras. She was worshipping her Sindoora and praying to Ganga Maa for her ‘Suhaag’ (husband). And that’s how I got interested in learning about these beautiful wooden vessels. This project gave me the opportunity to look into the details and the value of these wooden vessels. And how this craft plays an important role in people’s life.


Making light weight of SAMAR: A Rounded Devanagari Font

‘Ek’ is synonymous with ‘one’ in several Indian languages, and Ek Type is a collaborative platform in India under ‘one’ roof to develop fonts. As a part of my internship programme, I had a great opportunity to work with them on their ongoing project, ‘Samar Devanagari Rounded.

This report describes my experience and work process, as well as my understanding of the details and methodology involved in developing a font. I have presented my work in the form of the design process, which includes pre-study, designing, analysing, testing, and refining. It shows my role and involvement in the development, as well as how I came up with a suitable design solution.


Designing a Monolinear Devanagari Font

Type design and development is a process that involves the minute refinement of every detail. From scratch to end design, it needs a good understanding of form, space, balance, and a tremendous amount of patience, along with technical knowledge.

This report describes my experiences, work process, understanding of the details, and methodology for developing a font. I have presented my work in the form of a design process, which includes pre-study, designing, analysing, testing, and refining. It shows my role and involvement in the development, as well as how I came up with a suitable design solution.


Design of a Monolinear Devanagari Font in multiple weights

Type design and development is a process that involves the minute refinement of every detail. From scratch to end design, it needs a good understanding of form, space, balance, and a tremendous amount of patience, along with technical knowledge.

This project is the continuation of my previous project (designing a monolinear Devanagari font). In which I have designed the basic Unicode character set in regular weight. The aim of the project was to design a matching Devanagari font for Univers for bilingual communication at IDC, School of Design, IIT Bombay.

This report describes my experiences, work process, understanding of the details, and methodology for developing a font. I have presented my work in the form of the design process, which includes pre-study, designing, analysing, testing, and refining. It shows my role and involvement in the development, as well as how I came up with a suitable design solution.