This report showcases the existing hand-painted street signs in the areas of Delhi and nearby and the finesse in painting letters achieved by sign board painters through years of practise in different scripts and styles.

It also attempts to shed light on how globalisation and brand communication have affected writing styles in present times.

GCC was founded in 1974 by Sudarshan Dheer, the Grand Master of Corporate Communications in India.

The studio specialises in corporate communication projects—identity, literature, packaging, and signage systems—and continues to serve both national and international clientele.

Sudarshan Dheer has designed logos or brand identities for over 100 clients. His work has been featured in more than 50 international publications and won more than 40 awards.

Man has been making images since the prehistoric era, and the images have continued to inspire and influence mankind in many different ways. The images have not only shown modern man the lifestyle of cavemen but also worked as a mirror of society and made man realise the good and bad things in life; in religion, they guided man to focus on higher powers; they've inspired man to create what previously seemed impossible; and they've also opened up a way into our world where communication without the use of words becomes possible.

Today, when we look around, we find out that our streets, television, and Internet are filled with images of animals, most of them cats and dogs; people killing each other over some issues; places being destroyed; daily soaps spreading negativity and untrust within families and society; advertisements for self-promotion or to increase consumption of goods; and images spreading cultural values or religion, etc.

Now, with the advancements in technology in cameras, making images has become easier and more accessible than it was five or six years ago. Today, everyone wants to click pictures all the time while on the go.

This project aims to create a system-level design to develop a way-finding and signage system for IDC. The new signage system establishes clarity for visitors to the IDC through floor-based colour-coded signage in a bilingual typographical approach. Personal spaces, workshops, studio spaces, and general utilities are clearly presented in the new design. Viewing angle, legibility of letter forms, and visibility were some of the factors considered while designing the new signage system at IDC.