Uttar Pradesh has a very vast culture. From Lucknow to Vrindavan, from Agra to Varanasi, every city in Uttar Pradesh has a rich culture. But out of all of these, my point of interest was always Varanasi. Varanasi is the India of your imagination. In one of the most colourful and fascinating places on earth, surprises abound around every corner.

There are lots of documentaries on almost every subject on the ghats. I also went there to document the lives of "Mallahs" on the Ghats. Everything there has its own limelight at Bananas Ghats, including Arti, Pandas, Naga Baba, Sanyasi, cremation, marriage, birth, death, and "Te Mallahs".

This report is an attempt to study the socio-economic condition of the boatman community in Banaras from a visual ethnographic perspective. The city of Banaras has now developed into a major pilgrimage centre for Hindus and a key destination for foreign tourists searching for the true soul of Indian culture. However, the Banaras Ghats are incomplete without the boatman. Boats create a very artistic visual culture on the Banaras Ghats. Boatman plays an important role in introducing the city to its visitors. Although traditionally the boatman community belonged to the "Mallah" caste group, this feature is now diminishing as different caste groups enter this profession day by day. In this perspective, this paper ethnographically describes the social structure, material culture, and other aspects of the boatman community. The major source of data for this report has come from the fieldwork at Banaras Ghats.

This report contains various sections, and each section focuses on different issues. The study concludes that despite their significant role in continuing the charm of the Banaras Ghats, they depend mainly on boats for their livelihood. As the numbers of boatmen increase, competition is rising, which is not healthy for their livelihood. Also, this occupation is seasonal. These conditions are creating financial crises in the lives of boatmen. This community is in a poor state and needs special care from the government.

Grofers is an on-demand delivery service that connects consumers with local stores. Founded on December 27, 2013 by Albinder Dhindsa and Saurabh Kumar, Grofers has raised $166.5 million to date after three rounds of funding by Softbank, Sequoia Capital, and Tiger Global.

Signs are important in daily life. It gives us directions, signals, warnings, and introduces places and buildings. Without the signboards, it will be difficult to navigate the city. Maybe one can manage with the architectural mapping, but people with visual impairments can’t see architecture or buildings to navigate. For them, it is necessary to get signals to navigate in any form of communication that they can access through other senses except vision. In the absence of signage, people with visual impairments rely on other people. And because of this, many cases of rape occurred among the visually impaired. If they could know where they are going and where they are standing, that could help them. This project was done to address this problem. One mobile app and a tactile tile were designed to provide signage information. To map all signage, beacon technology is considered with the incorporation of Google's developed tactile pavements to indicate the location of signage.

The project was started to add motion to signage to enhance the user experience of amusement parks. We have been seeing static signage for ages. It started in the early Stone Age, or perhaps even earlier. From then to now, signage has been static, but now we have the technology, and signage can be explained with motion, changing the experience as well. But it's not the first time someone has introduced motion signage. Designers already do work in this field. With my research regarding the project, the findings gave new insights into this field, and it was decided that only giving motion to signage would not do any good. Emotions are more important to enhance experiences. So the brief has changed from motion signage to emotion-motion signage. Emotions play a big role in changing moods or experiences; people connect with each other through emotions. It is easier to relate to things with emotions than just random motion signage.

Till now, designers were applying only the laws of gravity and speed to design motion signage, but this kind of signage seems ineffective without emotions. So in this project, it was decided to give character or nature to signage according to its content to better connect with the user.

This project needed a hero, like every story, so the first idea was to create a mascot. But later on, I chose "Arrow" to be my project's hero. I came to this decision after a week’s exploration for a mascot. I tried lots of characters, but those were inappropriate. I needed a mascot, and that doesn’t mean it could be anything. It has to be from the content; a strong and meaningful relationship is necessary because I want to deliver emotions through the mascot, and if the user can’t relate the hero to the story, he is not going to connect with the agenda.

Now there is some 8/10 signage designed. I included very basic tasks to explore, and as the topic is so vast, I had to give more time to the research part than the exception part. The floors can be built at any time if you lay a strong foundation for the building.