The importance of cloth is indicated by the fact that it satisfies man's second, but not secondary, economic need after food. The textile industry is the world's second-largest industry, consuming 10% of global energy and playing a significant role in the global economy.

At the retail level, millions of metres of cloth produced by global industry are measured manually with a measuring stick or tape. The process of cloth measurement at retail level is the most habitual, oldest, and most universal.

The idea behind taking up the project is to design an intermediate link between customer and salesman that will make retail cloth measuring more convenient and faster. Such a design can become a boon for the salesman at the time of stock checking, particularly for the mill’s retail shops.

Considering the present case of industrial and technological development, fashions, and a competitive market, it is found that the major factor governing the production of cloth in industry is the feedback that the sales department obtains from the sales of the cloth at retail level. Bearing all these factors in mind, I feel that my attempt at designing such a device will be justified.