Aditi Kulkarni, a user experience researcher, studied at IDC (IIT Bombay) and completed her M.Des in Visual Communication in 2010. She has over ten years of experience in the development sector, academia, and now e-commerce.It involves collaborating with stakeholders in cross-functional teams to champion end-users' needs and voice while meeting business or organisational goals. Her experiences are: Volunteer at Watershed Organisation Trust (Apr 2007-Jun 2007), Volunteer Relationship Executive at iVolunteer (Jul 2007-Sep 2007), Graphic Designer and Visualizer at TAG Vinnatti Pvt. Ltd. (2007-2008), Communication Design Intern at Upasana, Auroville (Apr 2009-May 2009), Swadesh Ki Khoj Fellow at Sahjeevan (2010-2011), Design Associate at IIT, Bombay (2011-2015), Outreach and Communication at SELCO Foundation (2015-2016), Independent Consultant as Design| Writing| Editing| Research (2016-2017), User Experience Researcher at Flipkart (2018-2019), Senior User Experience Researcher at Flipkart (2019-2021).