U‐S‐E‐R (Proprietary process) Core Design with its proprietary process which revolves around the end user; it is through the end user perspective that we try and understand his/her perception of the brand, product, desired experience and competitive dynamics to bring about innovative solutions. Our user centric approach gives us insight in understanding their needs and aspirations, thus realigning our strategy to derive greater business value for our clients.
 

Understanding Brand /
Strategy User /
Environment
Product / Ergonomics
Behavioural / Trend mapping

Synergize
Co‐creation
Idea pool
Scenario building
Filtration tools

Evolve
Concept generation
Stylize
Look and feel
Mock‐up / Prototype

Realize
Design detailing
Manufacturing process optimization
Materials specification
Engineering / FEA