Core Design
Casseroles are a standard kitchen accessory for any home and hold its place of pride on any Indian dining table. Multiple casseroles on a dining table though present a unique challenge in having a good dining experience due to the table space constraints. The customer required a product which could solve the conundrum of the Indian housewife to serve food hot with the extra benefit of table ergonomics for a better dining experience.
The existing products therefore required redesigning to enhance the dining experience. Brain storming resulted in revamping the products by provisioning for a simple stacking of casseroles one on top of the other with the lid. A simple yet effective solution, with form following function, resulted in improved marketability of the product.
Global Innovation Venture Partner is an awards platform created by Logica (CGI Group Inc.) to nurture innovative solutions across domains. The philosophy behind the idea is to foster smaller organizations to bring forth their capabilities and derive real business benefits.
The various facets of the glass prism so designed depicted an individualistic approach to meet a common objective. Floating ‘L’ in the middle defined a culminating centre for synchronizing solutions and diverse free thought processes.
A study of the market landscape provided insight that necessitated the client to bring in a product which offered value for money. The design approach required a focus to deliver a product which has differentiated features with premium looks. Top tray was one such element which dominates major visual proportion.
The newer design hence formed ensured a distinct form of the tray to stand apart from its competition. A well laid out user interface was also provided to make it operator friendly. To ensure “mass customization”, a commonality of components across product range provided a viable proposition of low component cost and ease of assembly. Fiber glass was used considering low production volumes and at the same time to achieve smoother and softer forms.
The target segment so defined was a middle aged evolved consumer who is well informed of the premium product segment. The style attributes defined was inclined to bring in sophistication with contemporary cues to define product positioning. Elements of engagement were added at strategic touch points to pronounce attitude and product superiority. Silhouette of the bottle was incorporated to bring in curiosity at the time of product unveiling.
An existing product range from Eagle primary selling in the export market has long been used for buffet dining. The design originally accounted for alleviating challenges from the perspective of heavy duty use and maintenance, but lacked aesthetic appeal. The product primarily designed from functional perspective required softer elements to make it pleasing for the dining experience.
A renewed styling incorporating a new set of accessories which included locks, removable hinges and handle, which account for aesthetics as well as ensuring ease of maintenance.
The brand philosophy always focused on getting parents and children together. Continuing with the same spirit, as an ongoing marketing need, Ferrero wanted to bring in new device for Kinder Joy which is more engaging and exciting.
The concepts were based on ensuring a quick turnaround in their manufacturing / execution process, as well as their easy adaptation across all the retails formats and also as a standalone unit. Ease of assembly for display and dispensing was ensured through use of minimal components.
Needs trigger opportunities and leads to product innovations. Work Culture wanted to create engagement kiosk where corporate consumers can walk in and engage with the services offered and while doing so contribute towards collecting resourceful data to improve quality of life.
An enclosure was styled to look inviting and distinctly noticeable. Apart from offering primary services the UI screen also gathered a lot of useful data. Various technologies like remote diagnostics, data uploading and analysis were integrated to facilitate remote operational feasibility.
Eagle as a brand is synonymous with thermo‐ware flask, and over generations has been built on customer loyalty and quality. With increasing competition from new players in the market it was incumbent on Eagle to further increase the product proposition. It was therefore necessary to bring about a design intervention that led to a product designed to meet the end user need of a functional product with a contemporary design.
The design is based on a comprehensive market analysis and the user environment. In collaboration with the Eagles technical team, Core Design developed an insulated casserole which can either be used on flame or on an induction heater. Other utilitarian features like click type side handles, smooth surfaces and recessed base fulfilled both the aesthetic and the functional requirement of the consumers.
Field research and focus group discussions resulted in defining user centric parameters. The design process (U‐S‐E‐R) gave practical insights into understanding the target group’s socio‐psychological factors that played a critical role in establishing connect with the kiosk and at the same time understanding the consumer and the retailer barriers.
In addition to the design of the enclosure, Core Design coordinated for integrating various technologies to arrive at the final workable platform. Manufacturing processes were selected based on ease of integration and low volume of production.
The styling approach was to give the bottle and the packaging bolder and aggressive look. Having drawn inspiration from the knight and its armor, elements like rustic shield, rivets were explored along with typography to further complemented the bottle style and its boldness.
Fontasey, an OEM supplier, was looking for a packaging solution for one of its cooling fan range which was to be mounted as a sub assembly. The packaging necessitated a manufacturing requirement such that it facilitated the use of a robotic arm for assembly.
The design solution was arrived at by providing complete solution towards handling, storage, reusability and transportation. Modular inner trays minimized replaceable components in case of damage.