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Home / Courses / Designed Coursework in Visual Communication / Elements of Design Part1

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  • Design Course

    Designed Coursework in Visual Communication

    Towards Rational Design Decisions
    by
    Prof. Mandar Rane
    IDC, IIT Bombay
    Elements of Design Part1
     
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    Elements of Design are:
    Line, Shape, Space, Size, Texture & Colour.

    Principles of Design are:
    Balance, Emphasis, Rhythm, Unity, Contrast. These principles explain why certain orientations of lines, shapes, forms, textures and colours seem to be orderly and pleasing.

    Assignment:

    Line:
    Today we will experiment semantic expressions with one of the elements (line). In a given format we will try to depict meanings with lines. We will use lines as the syntax for our assignment.

    Task 01:
    To begin with you are given a list of words. You will work in a predefined format. The format will be provided to you in the beginning of the assignment. You should work within the predefined area with help of lines to represent semantic expressions of the following words:
    01. Travelling/ going away
    02. Falling
    03. Growing
    04. Struggling
    05. Inflate*
    06. Excited
    07. Pushing
    08. Running
    09. Flying
    10. Stop/ halting
    11. Sleeping
    12. Smile/ frown
    13. Dying
    14. Killing
    15. Jumping.

    Constraints:
    You are allowed to use only two lines. The modification of the line (at the nodes) should not create a sharp curve. A smooth continuity of a line is acceptable when done by adjusting the Beziers or spine handles. Stroke width of the lines should be 9 points.

    Please Note: The work area is 240 x 180mm. (Horizontal).

    Look at the figure for sample solution.

    Chosen Word: Inflate
    Expand  
    Increase
    Enlarge
    Pressure
    Burst

    While thinking about the word “inflate”, initially I was thinking very obvious and illustrative. Then I thought these two lines as characters, so a small line watching other one inflating and taking a shape of a balloon - Saibal Datta (SID)

    *Provided solution is an example, you can choose to create your new expression for the word.

    • Introduction
    • Visualization Drawing
    • Design Analysis and Critics
    • Corporate Identity Program
    • Graphic Design
    • Computer Graphics
    • Elements of Design Part1
    • Elements of Design Part2
    • Design Project 2A
    • Downloads
    • Contact Details
    • Credits

    Creating Digital-learning Environment for Design



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