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Design Case study

Styling of Two Wheelers

Associating Experiences with Products

Case Study - Slide Show

Design process that was followed in this project:
• Introduction
• Styling: proposing an alternative approach through user experiences
‐ What is an experience?
‐ Examples of experience design
‐ How people develop their unique experiences with products
‐ The strategy

• User study
‐ User groups
‐ Questionnaire
‐ Inferences from the user study
‐ Male psychographic segments

• Study of existing products and analysis
‐ Male psychographic segments
‐ Study of the brands
‐ The Harley Davidson
‐ The Aprilia
‐ The BMW
‐ The Bajaj
‐ Cost model analysis of Indian market
‐ Market segments
. Bajaj Eliminator
. Brand management of Bajaj Eliminator
. The "Eliminator" machine

• Product brief
• Ideation
‐ Ideation strategy
‐ Architectural spaces
Spaces in a motorcycle
How are spaces utilized?
Ideation to create some spaces which invite interest
‐ Different kinds of interactions involving the rider
Different configurations
‐ Difference in customization and personalization?
Why do people customize??
‐ Open system Vs closed system in automobiles

• Concepts
‐ Designing according to the user profile
‐ Designing according to the user profile
‐ Concepts & Features
. Concept 1: For the style monger (The ever changing guy)
. Concept 2: For effective communication between rider and pillion
. Concept 3: For a backpacker (the sophisticated backpacker)
‐ Criterions for final selection
‐ Final concept

• Concept Development
‐ Form
‐ Attitude towards product usage
‐ Colours
‐ Features

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Styling of Two Wheelers