The Indian kite or “patang” as it is popularly known as is made in several places in India. The art of making kites in India has sustained through the years, till these modern times. It is still a viable source of income for many families who have passed on this tradition down the generations.

The nature of the demand for locally made kites has changed over the years. In the present day, large-scale manufacturers of kites exist in Maharastra, Gujarat, Rajasthan, and Uttarpradesh.

The purchase of kites, spurts just before Indian festivals like Makara Sankranthi, and Basant Panchami where kite flying is done on a mass scale as a part of the celebrations. Kite flying as a pastime for children and youth has dipped in the urban areas where kites cannot match up to the attractiveness of television programmes, toys and gadgets.

Kites have also found new identities as promotional vehicles for brands, products, canvass vehicles for political parties, and sometimes as decor tools Some kites have silkscreened logos and advertising messages, which are used as promotional elements for many Indian businesses. With these varied demands for kites, kite manufacturing has been producing both traditional kites as well as modern creations.