Typography Day was organized for the eleventh time on 1st to 3rd March 2018 hosted by Sir J J Institute of Applied Art, Mumbai in collaboration with the Industrial Design Centre (IDC), Indian Institute of Technology Bombay (IIT Bombay) with support from India Design Association (InDeAs) and Aksharaya.

The theme of the event was: 'Beauty, Form and Function in Typography'

The Conference focused on the following issues:

1. Experiments and Explorations in Beauty, Form and Function in Typography
2. Beauty, Form and Function in Typography in the context of Culture
3. Beauty, Form and Function in Typography in the process of Learning
4. Beauty, Form and Function in Typography using Multilingual Scripts
5. Beauty, Form and Function in Typography in Native (Indigenous) Scripts
6. Beauty, Form and Function in Typography in Local Languages
7. Research Activities in Beauty, Form and Function in Typography
    

The conference focused on the following sub-themes:

• Beauty, Form and Function in Typography in education
  Instructional Aid, Displays, Information Graphics
   
• Beauty, Form and Function in Digital Typography
  Mobile devices, Tablets, Web Typography
   
• Beauty, Form and Function in Environmental Typography
  Signage, Installations, Graffiti or Street Art, Architecture
   
• Beauty, Form and Function in Commercial Typography
  Advertisements, Packaging, Retail, Product graphics, Fashion
   
• Beauty, Form and Function in Vernacular Typography
  Native Calligraphy, Culture and Typography, Indigenous scripts
   
• Visual Literacy and Visual Ergonomics, Cognitive studies, Human Machine Interface, Reading
  experiences with respect to Beauty, Form and Function in Typography
   
• Beauty, Form and Function in Media Typography
  Television, Movie titling, Movie posters, Subtitling, Typography in motion
  
  Here you can find the selected final juried papers for the conference Typography Day 2018 with the theme of 'Beauty, Form and Function in Typography'