Located in what was historically known as the Awadh region, Lucknow has always been a multicultural city. It is popularly known as the the city of Nawabs, who were great patrons of the fine arts. Regarded as one of the finest in India, the city represents a culture that combines emotional warmth, a high degree of sophistication, courtesy, and a love for gracious living. The Pehle-aap (after you) culture, popularized as a tagline for the society of Lucknow and rightly so, is the etiquette possessed by the Lucknowites. This sublime cultural richness famous as Lakhnawi tehzeeb blends the cultures of two communities living side by side for centuries, sharing similar interests and speaking a common language.
Lucknow has been famous for its various handicrafts like chikankari, zardozi and kamdani for as long as anyone can remember. These are the important small-scale industries in the city and provide employment to thousands of people who keep alive the invaluable traditions of a magnificent city.