Dipendra Baoni - Director and Principal Designer:
Dipendra S. Baoni is the Founder Director and Principal Designer of Lemon Design and an alumnus of the reputed National Institute of Design and St Paul’s School, Darjeeling.
On the completion of their education in Design from NID (National Institute of Design), Baoni and Shalini Singh, jointly set up their own consulting firm Lemon Design as early as 2001. Lemon Design started out as a simple graphic design studio and has over the last 14 years grown in repute as an award winning Strategy, Branding & Integrated Design Consultancy firm. Their cliente list is impressive and includes leading organizations like RBI, Hindustan Times, Asian Paints, Airtel, TVS Lucas, TCS amongst many others. The team has moved on and presently Deepandra Baoni manages alone as the Director and Head of Lemon Design.
In 2002, Baoni took on the added responsibility of being Director of Bisquare Systems, a NOIDA based electronic product design and development firm that specializes in Electronics, Embedded Software, VLSI & ASIC Design. This firm today has clients like DRDO, Canon, and Moser Baer. Inspired by a need to create unique designs that answer the users and stakeholders requirements well, Baoni, founded ECCO Electronics in the year 2009. Speaking to him one his drawn by his openness to ideas and strong convictions in any of his professional design assignment undertaken at Lemon Design. He dedicates this to his team that strives to innovate driven by an aim to make the final design proposal that is easily affordable, efficient, sustainable and eco-friendly. As head of Lemon Design and his acute judgment for design details, Baoni ensures that the brand and design compliment product strategy to ensure the success of their endeavor. In the process, satisfying both customer and client and ensuring that the cash registers keep ringing to keep his firm growing and seeking newer avenues and opportunities for growth.
Equally enthusiastic about teaching, he teaches design courses as a visiting faculty amongst design schools at his alma mater as well as at MIT, SID in Pune. With his long experience he has been invited to be a member of the jury for selecting products for the reputed Indian Design Mark.
Wasim Khan – Principal Designer and Managing Director:
After completion of his four year program in furniture design from NID, Wasim Khanjoined Dipendra S. Baonias Co-founder and Principal Designer, Lemon Design. Currently he is the Managing Director continues to lead the Product Design and Exhibition and Retail Design activities at Lemon Design. He is also the Managing Director of [Ka] [Sha] Karishma Shahani since 2011.
Team Lemon Design:
Presently, Lemon Design employs about 50 people and is held to be one of the reputed design firms for Strategy, Branding & Integrated Design in the country comprising of Designers and facilitators and Developers. Members of Team Lemon share multiple responsibilities. Based on the nature of the projects teams are grouped into working teams from time to time keeping the output productive and the working culture one of team work, constant learning and excitement.
The team broadly comprises of Designers and Facilitators and Developers and includes Pranav Negandhi, Pranav Chalker, Preeti Heda, Shweta Baoni, Prathamesh Chhatre, Aditya Galotra and Varun Manoharan, Craig Johnson and Ashutosh Dinore. Obviously they share responsibilities more than their designated position ‘tags’.
Their clients are from various fields, such as those listed below:
• Automotive, Healthcare, Consumer goods, Sports.
• Manufacturing + Engineering, Real Estate + Construction.
• Lifestyle + Fashion, Food + Beverage, Media + Entertainment, Leisure + Hospitality.
• IT, Telecom + Technology, Institution + Non-profit, Education, Professional Services.