Below are the 6 case studies done using design research and product planning:
1. Onio_Design_Brand_Integration_through_Design_Research_Secure Meters
2. Onio_Design_Color_Material_Finish_Case_Study_Mobile_Phones
3. Onio_Design_Design Research and Interaction Design_Microsoft casestudy
4. Onio_Design_Design Research_Titan casestudy
5. Onio_Design_Emerging_Markets_Innovation_Research__Cocreation_Concepting
6. Onio_Design_Retail_Engineering_HP
1. Secure Meters - Brand Transition Strategy:

Background:
Secure Meters Ltd. is an emerging leader in energy metering and heating controls. Secure was a pioneer to bring electronic metering in India two decades back. It was felt that with a varied basket of regional brands, it would be difficult to move forward with the requisite speed. Onio was called in to understand the implications of integrating the brands and suggest the solution.

Onio's Solution:
Onio created the new brand logo and elaborate guidelines for the use of the identity. New brand color was chosen as a refreshing purple, that stood apart from the reds and greens, which this industry is replete with. A solid yet elegant font based logo was a clear message to the world about emerging leader.

Case Study - 1 Downloads:
• Secure Meters - Brand Transition Strategy - pdf




2. Color Material Finish - CMF Research for LG Mobile Phones:

Background:
LG Electronics has been constantly studying the Indian market in order to cater to ever-evolving needs of diverse consumers. In its continual quest to meet the evolving market demands, LG collaborated with Onio Design to understand better the preferences of Indian consumers on varied Colour/Material/Finish on mobile phones and their connotations of the same with respect to culture, creed, region, age, income and gender.

Onio’s Solution:
Onio conducted a nationwide research to provide the designers at LG Electronics a palette of CMF for mobile phones available in high, mid and low price ranges for the year 2010 – 11.
http://www.dsource.in/sites/default/files/3.%20Microsoft%20IQPC.pdf
Case Study - 2 Downloads:
• Color Material Finish - CMF Research for LG Mobile Phones - pdf




3. Microsoft IQPC - Design Research and UI Design For IQPC Project:

Background:
Online education is still at a very nascent stage in India even though there is a big potential for its boom with more PC penetration in recent times. With this premise, Microsoft mandated Onionxt to launch an ethnographic research project for their education portal IQPC which was to be launched in India.

Onio’s Solution:
OnioNxt studied the education scenario for children from Std 4th to Std 10th, conducted interviews and observation with children, parents, libraries, tuition classes, malls and toy shops across India.

The insights generated were then incorporated into an enriching UI of the learning portal that helps kids learn beyond curriculum. Defining the role of parents and teachers in this new learning medium was an interesting addition to cater to the Indian reality.

Case Study - 3 Downloads:
• Microsoft IQPC - Design Research and UI Design For IQPC Project - pdf




4. TITAN Research - Design Research and Segmentation for Watches:

Background:
Home grown watch brand Titan is one of the leaders in the Indian market. Faced with stiff competition from foreign brands combined with an extremely aware consumer, Titan faced a challenge to re-interpret its brand USPs in the Young Professional segment. Like - The trends, design features that captures their mind apart from the brand name, the latent needs of ‘personality’ etc.

Onio’s Solution:
Onio followed its MUST method of design research. Like market data, user interviews, study of RETAIL practices of Titan, consumer segments were re-defined. OnioNxt combined these diverse inputs to figure out the macro direction - Young Professionals are growing younger in their attitude. Onio proposed a number of design feature based directions to respond to the new dynamics of this market.

Case Study - 4 Downloads:
• TITAN Research - Design Research and Segmentation for Watches - pdf




5. Research and Concepting - Innovation for Emerging Market:

Background:
A world leading consumer Durables Company collaborated with Onio to develop cost effective and innovative new refrigerator design catering to emerging markets of South Asian countries. This included research leading to product concepts for each country.

Onio’s Solution:
User research was conducted for these countries, the most important part being involvement of user and local designers. It resulted in first-hand insight mapping leading to meaningful contextual innovation.

Concepts were created after considering the user research insights, ideas from the co-creation workshop and internal client team workshop. Short-listed concepts were converted to photorealistic renders and feature animations. Concept’s styling was evolved mainly from the mega trends and key cultural and user insights. These concepts were then validated in the user interviews and focused group sessions and later consolidated into refined product concepts.

Case Study - 5 Downloads:
• Research and Concepting - Innovation for Emerging Market - pdf

6. Hindustan Petroleum - Brand Transition Strategy:

Background:
HPCL (Hindustan Petroleum), a major producer and retailer of petroleum and petroleum products earns revenue by way of selling petrol, diesel, lubricants, engine & brake oils etc. The need was to identify more avenues of sales which would also increase foot falls at their petrol pumps. HPCL approached Onio for consulting in retail experience design strategy.

Onio’s Solution:
Onio designed the complete retail environment for HPCL’s pumps. The holistic way of looking at things worked instead of creating few elements in isolation. Adequate branding space was created to accommodate branding materials and product display. The prototype was prepared and tested by Onio at a real location for space and interaction efficacy. The high point of this project was the massive saving of Rs 20 crore on its pylons. People now had more reasons to drive into an HPCL retail outlet than before.

Case Study - 6 Downloads:
• Hindustan Petroleum - Brand Transition Strategy - pdf