Presence of Ganesha in Multiple Media – Products
Ganesha though divine in origin, has been adapted to the modern day in many ways bringing in a new culture- Ganesha culture! The qualities that he is renowned for – wisdom, benevolence and problem solving – have ensured his growth into something of a commercial best-seller.
Ganesha appears in several different shapes in items like greeting cards, calendars, diaries, business cards, bookmarks and much more imaginative spaces and products.
This one-god industry has the markets flooded with knick-knacks and gifts: jewelled pendants, key chains, coins, statuettes in silver, crystal, bronze, copper, (studded nowadays, with Swarovski crystals) etc. In terracotta, his idol makes for a charming addition to a garden.
With the internet and mobile phones dominating the individual, Ganesha websites, Ganesha wall papers, virtual pujas, and even Ganesha ringtones for the mobiles are commonplace.
A few categories of such products rich in the use of Ganesha imagery, iconography, or meaning are presented below.