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Design Case study

Bacche Bane Bade

Story AAP for Reproductive Health

Case Study - Slide Show

Design process that was followed in this project:

• Introduction
- mHealth
- Topics and Target audience
- Flaws identified
- Vision for furture
- Summary of Literature Review

• Secondary Research
- Online Teaching Aids
- Mobile Applications
- Online Articles
- System design
- Audio Visual Films
- Digital Interventions in Indian context
- Summary of Secondary Research

• Primary Research
- Doctor’s Perspective
- Designer approach
- Insights from Social Workers
- Discussion with Adolescents and Parents
- Summary of Primary Research

• Scope
- Target Audience
- Stakeholder

• Design Ideas
- Audio Jingle
- Clean Talking Tom
- Online modules
- Responsive Web Page
- Digital Games
- Interactive Stories
- Narrowing down

• Approach
- How should Sex education be marketed?
- Positioning the mobile application
- Why is context important?
- How to make the stories relevant?
- Why use decision making narrative?
- Caveats
- How to retain interest?

• The Final Idea
- Product life
- Users
- Stakeholder Partnerships

• Information Architecture

• Prototyping
- Version 1
- Version 2
- Version 3

• Final Prototype
- Guidelines
- Content
- Process of conversion
- Story writing
- Story 1: Bandu’s waterworks
- Story 2: Mummy and Mystery
- Story 3: Pappa to the rescue

• Identity design
- Name of the App
- ब ब ब : Logo design
- Animations
- Fonts

• Style and Treatment

• Layout

• Preliminary Evaluation
- Virtual evaluation
- Feedback from Parents:
- Feedback from Experts:

• Prototype
- Information distribution
- Onboarding
- Parental control
- Additional resources

• Evaluation
- Testing Protocols
- Parameters for evaluation
- Sample size
- Results

• Discussion
- Value of the Application
- Repeat Play
- Contextuality
- Interface design
- Feedback from Experts
- Design decisions

• Conclusion

• Limitations
- Content
- Positioning
- Development
- Impact
- User testing

• Future Scope

• References

• Annexures

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