Image Board:
As I wanted imo to be huggable, abstract, hold able and cute; image board was also prepared accordingly.


Initial Concept Rendering:
New concept is huggable and friendly. Imo is lighted interactive toy which could be carried by kids along with them always like a close friend. It will interact with kids lighting up differently in different situations.


Concept Scenarios:
Imo lights up and shows that it is happy when he meets his new friends.


As she goes nearer to imo, he lights up differently making her happier. Colours like orange were chosen according to the research findings to excite the kids.


When she kisses him, his head lights up and starts blushing.


When she hugs, imo turns red showing that its shy and opening way for kids to imagine wild.


She can carry imo with her like a bag where ever she goes. She can take him out even when she goes for a walk with her friends.


When her friends tickle imo, he starts giggling.


When she goes to sleep, imo will tell her stories. Imo is a companion at all places which will change the life of kids who were lonely by being a true companion.


Concept Refinement:
Some refinements were also tried out in the concept rendering to make it more huggable.