Initial Concept Generation:
Initial ideation was done by taking inspiration from nature.

Idea Sketch:
Inspirations were generally taken from animal, vegetables etc. which all looked cute.


Concepts were tried to make bulky and huggable.


After the initial ideation and the discussion over it, we were feeling its looking more like a stuffed toy and we decided to go for something different and abstract encouraging kids imagine.


Inspirations were taken from things which surrounded kids like pillow, water bottles, Pencil boxes etc.




The new concept was unlike the existing characters which are directly inspired from animals and other living beings. Same time, wanted imo to be huggable and cuter than this as it was a companion.