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Design Case study

MIXit

Multi-functional food preparation appliance

by

Ashish Negi and Prof. V. P Bapat

IDC, IIT Bombay

Links

Bibliography:

• https://redseer.com/casestudies/market-acceptance-study-for-upcoming-models-of-a-
leading-passenger-vehicle-manufacturer/

• https://www.archanaskitchen.com/the-best-mixer-grinder-blender-for-a-small-indian-
kitchen

• https://marryamhreshii.com/the-future-of-indian-food/

• http://www.businessworld.in/article/The-Global-Face-Of-The-Indian-Kitchen-A-Growth-
Story/13-07-2019-173019/

• https://brandequity.economictimes.indiatimes.com/news/marketing/future-shock-25-food-
trends-post-covid-19/75590741

• http://www.britishexplorers.com/Kenwood%20gearbox/homepage.html

• https://www.polar-india.com/blog/buy-kitchen-appliances-online/

• https://food.ndtv.com/news/79-indians-are-cooking-western-food-in-their-kitchens-reveals-
survey-2131950

• https://sabhyatashergill.blogspot.com/2018/05/all-you-need-to-know-before-buying-
food.html

Other Links:
• Useful resource e-links related to 'Industrial Design'
• Industrial Design at IDC, IIT Bombay

Case Study Download:
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