As a student at the Industrial Design Centre (IDC), I chanced upon First Things First Manifesto written by Ken Garland in the year 1963 and published in 1964. It was backed by over 400 graphic designers and artists and also received the backing of Tony Benn, radical left-wing MP and activist, who published it in its entirety in the Guardian newspaper. It rallied against the consumerist culture that was purely concerned with buying and selling things and tried to highlight a humanist dimension to graphic design theory. It was later updated and republished with a new group of signatories as the First Things First 2000 manifesto. The ideas of the manifesto hold true even today; 48 years later, since it was first published. With this inspiration in my mind, and the desire to use my skills as a visual communicator at grassroots I left Mumbai to go and work at Banni grasslands, Kachchh, Gujarat.

Image Reference: http://www.patrickstjohn.org/images/first-things-first-manifesto-1964.jpg