Social Media for Agriculture
Design process that was followed in this project:
• Introduction to project
- The initial Design Brief
- Time line
• Secondary Research
. Background study
- Agriculture in India – Present Picture
- Agro-Ecological Zones of India
- Projects and initiatives
- Literature on Agriculture
• Primary Research – User Study
. Field Research
- Creating Pointers
- User Study – a Composite Picture
- Field Visit
- Uttar Pradesh
- Maharashtra
- Tamil Nadu
• Data Analysis
. Mapping and Analysis
- Ecosystem Mapping
- Overall Ecosystem
- Crop life mapping
. Identifying Role players
- Mapping of Role players in the system
- Role Players in the States studied
- Variations in roles across states
. Role of Social Media
. Overall Mapping of Social Media
- Social media b/w Government and Farmer
- Social media b/w Middle Men, Vendors and Farmers
- Social Media within the Farming community
- Social Media for Tech-savvy youth
. Identifying Need Gaps
. Over All structure
- B/w Farmers and Vendors
- B/w Farmers and Middle Men
- B/w Farmers and Government Bodies
- B/w Farmers and NGO/ Initiatives
- B/w Farmers and Industry
- Information related need gaps
- Other Need gaps
. Insight generation
. Over all spread of insights
- Information
- Marketing
- Crop Requirement
- Social Interaction
- Technology
- Industry
- Sharing
- Innovation
- Planning
- Life Style
- Finances
• Initial brain storming – Pictorial documentation
• Redefined Brief
• Concept generation
. Initial Direction
. Concept mapping
- Concept 1: Sensor Based
- Concept 2: Mobile for Crisis
- Concept 3: Crop Timer, Advice and Support
- Concept 4: Part by Part Diagnosis
- Concept 5: Watch, Play and Practice
. Concept Evaluation
• Final Concept
. Final Concept Mapping
. Comparative analysis with existing solution in Market
. Persona Creation
- Farmer
- Vendor
. Basic assumptions for System working
. Walk Through (Video Screenshots)
. Information Architecture
- Info Flow: Personal Device
- Info Flow: Community Screen
. Device selection for Mock Up
• Wire Frames
- Paper prototypes
- Wire Frames
- Testing and Evaluation
• Mock up
- Final Screen
- Mock up
- Testing and Evaluation
• Bibliography and References
Case Study Downloads:
• Social Media for Agriculture - Pdf
