Introduction:
Z-line fuel dispenser is one of the finest examples of a successful product innovation achieved in a collaborative team. The product encompasses innovations in all aspects as proposed in the sunflower innovation model – material, manufacturing, technology, user interface, cost, marketing, distribution and product attributes. This section details out the design process involved (studying the company, the market, material and manufacturing technologies and the users) that created the synergy between the various aspects of the sunflower model. The product design was undertaken in 1989 by Prof. B. K. Chakravarthy during his tenure at Larsen & Turbo.

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• Z - Line Pump Case Study - pdf