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Home / Courses / Basic Typography for Retail Sector / Product Logo Type

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  • yohoho
  • Design Course

    Basic Typography for Retail Sector

    Design for Retail Experience
    by
    Prof. Tarun Deep Girdher and Prof. Bibhudutta Baral
    NID, Bengaluru
    Product Logo Type
     
    • Printer-friendly version

    Assignment 3:
    • Select a packaged product that costs less than Rs.10/-. 
    • Analyze the logotype on the packaging with respect to the use of typography, the    construction of the letterforms and the overall colour palette. 
    • Now if this name is used for another product, create a logotype for the new product. 
    • Explore different typefaces and compositions.  Refine the shortlisted one.
    • On a horizontal A4 size, place the original product’s logotype on the left and the new logotype on the right (in colour or black and white, as the case may be). 
    • Save this file as <2-_logotype_xx.pdf>.

    col-sm-4
    col-sm-4
    col-sm-4
    col-sm-4
    col-sm-4
    col-sm-4
    col-sm-6
    col-sm-6
    col-sm-4
    col-sm-4
    col-sm-4
    col-sm-6
    col-sm-6

    ‹ › ×

      • Introduction
      • Introductory Exercise
      • Type Portrait
      • Product Logo Type
      • On-Site
      • Hierarchy
      • Detailing
      • Word and Image
      • Series and Continuity
      • Downloads
      • Contact Details
      • Credits

      Creating Digital-learning Environment for Design



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