Wrappers are extracted from plastic, aluminium foil and paper available in rolls and sheets. They allow buyers to get close to the product, can experience its weight and interact with its shape and size in hand. Also, they are visually versatile and supports printing with a multitude of textures.

Wrappers to store products like chocolate, creams etc.
Image Source: Packaging Essentials

From exploration in Sheet/Rolls material to store products
like Toothpaste, Facial cream, Shampoo.
Image Source: Design Secrets: Packaging

Packaging facility manifests the brand value of the product which mediates between the consumers’ perception of the product and the internal essence of the product. In modern times, the consumer awareness level and his importance in the market is increasing regularly. Against this development ‘Packaging’ is considered the living embodiment of a brands value, personality and its market credibility. Packaging is always responsive to the consumers’ life style, worldview and his motivation and attitude to life.

Overview of Packaging

The package needs to engage with the evidence. Every package to behave differently-it should make on a unique statement to the viewer. Packaging creates experience for the consumer. If the experience is good the brand value of the product increases. Colour, pattern, and photos are important for package design. Typography helps in creating tone and personality of the product. Packing provides a packaging also reflects the client’s imagination and vision packaging is a powerful communication system which communicates information at various level-symbolic, iconic, indexical and pragmatic levels. The package design is complex and goes through an evolutionary process of various stages.

Through use of text, colour, and typography, package design offers creativity in immense varieties of ways. Good packaging provides right information in appropriate ways to the consumer. Good packaging design offered consumer education in appropriate ways.

Packaging design is a very important element in the marketing process. One of the key intentions of good packaging is to enhance ‘consumer experience’ it acts as a persuasive mechanism trying to convince the consumers about the rational, emotional and practical reasons for which we should buy the product/service. Packaging gains its importance because of the rapid innovations in the modern relating practices. “Packaging dynamics” reflect consumer needs, requirements and preferences and acts as product differentiator.

“Packaging design’ is a field of creative practice values environmental and sustainability issue.

Elements of Packaging