Paani Puri holds a pivotal position in the cultural zeitgeist of India and is almost a key feature of the streets of the Indian subcontinent. Their culture associations have made them a staple of the people however as we move beyond the COVID crisis there is a deep mistrust between the consumers and vendors and the stall’s hygiene practices are under scrutiny. Team Dis Ease Business aims to intervene in this atmosphere of skepticism and convince the consumers once again that it is safe to eat outside, delivering both customer satisfaction and stable employment to the vendors, while creating a profitable business for itself and all the stakeholders.

After conducting thorough research and consulting industry professionals, our team had a clear idea of what areas needed intervention to bring the street food culture back. Our solution was to create products that eliminate unhygienic practices and that aim to improve the entire street food experience, and hence build a brand around those products that aims to act as a sole signifier that any street food stall with our branding is hygienic.

We designed products that eliminate the need to use hands in the process of preparing a paani puri to make the overall process perceivably more hygienic, we tried to reduce the crowding at stalls by designing packaging solutions for a dish like paani puri that needs to be consumed immediately, we redesigned the utensils that paani puri is served in such that they are ergonomically better and that make waste segregation easier, and we also modified the paani puri cart such that it reduces the chance of infection of the people and contamination of the ingredients.

We then made a business model that details the deployment of these solutions into the real world and the investment and returns for the company, it’s vendors and it’s investors over a period of 5 years and ensures that the business is profitable and sustainable.