After 1896, automobiles changed radically from those in previous years. Throughout the Innovation era, widespread use of the car was still uncommon and the automobile was seen as more of a novelty than a genuinely useful device. The horse and carriage was the reliable method of transportation, but motor-wagons sparked people’s imaginations. Automobile designers knew that the carriage’s form, designed in accordance to the horse was not appropriate for their new automobiles.

The new cars reflected changes in society. The new industrialists were quickly adapting to a fast-paced lifestyle. As the automobile evolved, it epitomized speed and freedom. Henry Ford was the first to bring his innovative designs to the New World. Ford’s automobiles were different from the other available cars. His new mass production methods and quality materials set his cars apart. The price of Ford’s car was higher than other vehicles. This only added to the allure.


Fig.3 - Innovation Era

References:
http://www.terencemorleyclassiccars.co.uk/
http://www.allcarcentral.com/ford_pix-1930-1935.html/ accessed in May 2010.