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Home / Courses / Packaging Design - An Introduction / Design Considerations
Design Course

Packaging Design - An Introduction

Basic Elements and Principles
by
Prof. Ravi Mokashi Punekar, Prof. Iko Avital and Ms. Moumita Lashkar
DoD, IIT Guwahati
Design Considerations
 
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The package forms the first interface between the consumer and the product. Communication considerations become one of the important considerations in the design and development of any package. The package is expected to communicate what it contains. It is expected to attract and entice the consumer. For a designer, Elements of Visual Design in Packaging offers challenges in integrating form and function on the one hand and on the other ensuring that communication aspects are effectively designed on the package.

Design Checklist

Principles

Primary Display Panel

Typography

Color Studies

Image and Imagery

Corrugated Packaging


  • Introduction
  • Design Considerations
    • Design Checklist
    • Principles
    • Primary Display Panel
    • Typography
    • Color Studies
    • Image and Imagery
    • Corrugated Packaging
  • Packaging and Branding
  • References
  • Video
  • Downloads
  • Contact Details
  • Credits

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