Hierarchy is emphasis to show order of communication. When hierarchy is correct, the eye follows the design through a comfortable logical sequence. The personality of the well designed, playful PDP effectively captures attention and communicates the products benefits.

• Communicates the marketing /brand strategy effectively
• Illustrates product information clearly
• Emphasizes information by hierarchy and uncluttered and easy to read
• Suggests the function, usage, and direction effectively
• Differentiates the product from the competition
• Distinguishes the product on the shelf and in relation to other varieties.