The goal of ethnography is not to make truth claims. It is a means to understand people or activities in a context. Research findings differ depending on the researcher, their goals and the manner in which they conduct research. As an ethnographer you will gather data using several methods such as observation, writing field notes, interviews, photo-elicitation, accessing memories, oral histories, gathering genealogies, collaborative photography, looking at the artifacts that participants make etc. Ethnography involves developing trust, rapport and establishing relationships with participants and other stakeholders of your project. While interacting with participants, it is useful to play down personal issues if any and to behave in a manner that does not offend the participants.