Indian cartoonist Sharad Sharma is located in New Delhi. Before he switched to electronic media and brought political animation to Indian TV news networks, he was affiliated with several newspapers and periodicals. He founded World Comics India in the late 1990s to promote the concept of popular comics. The goal was to introduce the general public to this new form of communication. He introduced the craft of comics and cartooning to India's and other South Asian nations' rural interiors. He has acquired a wealth of knowledge through workshops with several organisations in India and abroad. His comic strip, Developmentoon, has appeared in several publications and websites all over the world. He also wrote and published a number of books and manuals.