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Prof. Ravi Poovaiah


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Source: India,  

Designation: Professor

Date: 05-02-1981

Medium: photograph

Credits: IDC


Detailed Description

Prof. Ravi Poovaiah is a senior faculty member at the Industrial Design Centre (IDC), Indian Institute of Technology Bombay, and one of India’s pioneering design educators. With a strong academic foundation in mechanical engineering (IIT Madras), product design (IIT Bombay), and graphic arts education (Rhode Island School of Design, USA), his multifaceted expertise bridges technology, design, and communication. His teaching and research span interaction design, new media design, visual design, and product design, with special focus on visual language, information visualisation, visual narratives, wayfinding systems, and designing for children. Prof. Poovaiah has led and co-developed several landmark digital initiatives such as Design Learning, Folk Tales, Interactive Systems, Designing for Children, Design of Wayfinding Systems, and Design in India—resources that make design knowledge openly accessible. As the principal coordinator of ‘e-kalpa’, a Ministry of Human Resource Development project jointly run with NID and IIT Guwahati, he has contributed significantly to building India’s open-source digital learning ecosystem for design education. He also co-directs COSMIC, a collaborative research project between IIT Bombay, NTU, and NUS, exploring the potentials of social media for design and learning. In his professional practice, Prof. Poovaiah has collaborated with leading organisations, including Microsoft, Yahoo, Google India, Motorola India, Bharat Electronics Limited, Indian Oil Corporation, Bharat Petroleum Corporation, Siemens India, and others. Notable among his projects are the retail design for Khadim’s superstores, the corporate and retail design identity for Bharat Petroleum (implemented across 4,000–5,000 outlets), and the Electronic Voting Machine (EVM) for India, designed in collaboration with Bharat Electronics Limited. Through his teaching, research, and design practice, Prof. Poovaiah continues to shape India’s design landscape, combining cultural sensitivity with technological innovation. A notable example of his socially impactful work is the Jellow Communicator, an assistive communication system developed at IDC IIT Bombay under his guidance. Designed for children and adults with speech and motor impairments, Jellow uses an easy-to-understand visual language and emotion-driven icons to enable non-verbal communication. It has been successfully adapted for multiple Indian languages and international contexts, bridging accessibility and inclusion through design.



Projects

Hospital Graphics

Hospital Graphics project was designed by Prof. Ravi Poovaiah. The design of hospital graphics involved participatory involvement of the user group at every stage of the design process. The graphics were meant for public hospitals in India.


Electronic Voting Machine

<p>The Electronic Voting Machine (EVM) is a reliable system for conducting elections in which one person has to be elected out of many candidates. The EVM is designed for single posts and single votes. In the 1980s, the Election Commission of India initiated efforts to modernize the voting process and reduce electoral fraud. Professor A.G. Rao, along with his team at the Indian Statistical Institute (ISI) in Kolkata, and later Professor Ravi Poovaiah, played crucial roles in designing and developing EVMs for use in Indian elections. Their work led to the creation of a reliable and tamper-proof electronic voting system that has been widely adopted in India. The EVMs developed by Professors Rao and Poovaiah's team have several security features to prevent tampering and ensure the integrity of the voting process. These include encryption techniques, secure storage of votes, and built-in mechanisms to detect any attempts at manipulation.</p> <p>The introduction of EVMs has revolutionized the electoral process in India, making voting faster, more efficient, and less prone to fraud. EVMs have been used in multiple general elections and state assembly elections in India since their introduction, and they have generally been well-received for their effectiveness in streamlining the voting process and improving the accuracy of vote counting.</p>


Retail Vision for Bharat Petroleum Corporation

Prof. Ravi Poovaiah from IDC IIT Bombay played a significant role in shaping the retail vision for Bharat Petroleum Corporation Limited (BPCL) through design and innovation. This project focused on transforming the retail experience at BPCL's fuel stations and establishing a strong brand identity, aligning with modern customer expectations and the corporation’s goals for expansion and modernization. The core objective of the Retail Vision project was to make BPCL's fuel stations more accessible and user-friendly for customers. Prof. Poovaiah and his team focused on improving the overall customer experience through design, making fuel stations more visually appealing and functional. This included rethinking station layouts, signage, and wayfinding to create a seamless and efficient experience. Prof. Poovaiah helped refining BPCL’s visual identity, including the development of consistent signage, logos, and brand colours across all retail outlets. The design emphasised clarity, ease of navigation, and the corporation’s commitment to providing quality services. The visual system created a strong brand recall for BPCL, allowing the corporation to stand out in the competitive market. One of the goals was to ensure that all BPCL stations had a uniform look and feel. This included the design of service counters, lighting, canopy structures, and the arrangement of pumps to ensure a cohesive and appealing appearance that aligned with BPCL's new vision. The Retail Vision project under Prof. Ravi Poovaiah’s guidance significantly contributed to BPCL’s transformation into a modern, customer-centric corporation. The new design language and infrastructure reflected a strong, unified identity while also setting the groundwork for future growth and innovation in services.


Jellow Communicator

Jellow Communicator is an innovative communication tool designed to assist individuals with speech and language disabilities, particularly those with conditions such as cerebral palsy, autism, and developmental disabilities. The project was spearheaded by Professor Ravi Poovaiah and Dr. Ajanta Sen. The journey of Jellow started in 2004 as a tangible physical product. Following this, in 2008, it was made available on desktops. Then, after extensive user studies, it was conceived as a complete communication system available on a variety of platforms. Jellow has been supported by IIT Bombay, the e-kalpa project from the Ministry of Human Resources and Development, the Innovation Fund Award from Unicef, the National Trust, the Ministry of Social Justice and Empowerment, Nair Hospital, and the University of Connecticut, USA, along with several NGO's working in the field of persons with disabilities. Jellow Communicator utilises a symbol-based communication system, making it accessible to individuals with limited verbal communication abilities. It consists of a grid of symbols representing various words, phrases, and actions. Users can customise the communication grids based on their specific needs and preferences.


Curriculum Development for Design Thinking and Innovation in Schools from Grade 6 -12

The Curriculum Development for Design Thinking and Innovation in Schools from Grade 6–12 by Prof. Ravi Poovaiah from IDC IITB focusses on integrating design thinking into school education to foster creativity, problem-solving, and innovation among students. This curriculum is aimed at helping young learners develop critical thinking and hands-on skills that prepare them for real-world challenges. Teaching students the principles of design thinking, including empathy, ideation, prototyping, and testing, in a simplified and engaging manner. Encouraging students to apply these principles through hands-on projects where they can create solutions to real-world problems relevant to their communities or environments.