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Prof. Ravi Poovaiah


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Source: India,  

Designation: Professor

Date: 05-02-1981

Medium: photograph

Credits: IDC


Detailed Description

Prof Ravi Poovaiah Professor, Industrial Design Centre, Indian Institute of Technology (IIT) Bombay Professor Ravi Poovaiah is senior faculty member at the Industrial Design Centre (IDC), Indian Institute of Technology (IIT) Bombay. He has backgrounds in Mechanical Engineering, Product Design and Graphic Arts Education having studied respectively at Indian Institutes of Technology at Madras and Bombay (IIT Madras and IIT Bombay) and at the Rhode Island School of Design (RISD), Providence, USA. His current pedagogic as well as research and design interests are in fields related to Interaction Design, New Media Design, Visual Design and Product Design and his research interests are in areas related to Visual Language, Information Visualisation, Visual Narratives, Way Finding Systems, Interaction Devices, Collaborative Social and Learning Environments and Designing for Children. He is involved with building digital resources related to ‘Design Learning’, 'Folk Tales', 'Interactive Systems', 'Designing for Children', 'Design of Way-finding Systems' and 'Design in India' with free and open access to networked information. He has been co-ordinating along with NID and IIT Guwahati, a Ministry of Human Resources sponsored project named ‘e-kalpa’ to build an open source digital learning environment for design in India. He is also the co-director of a research project named COSMIC on experimenting with Social Media at IIT Bombay along with collaborative Institutes NTU and NUS in Singapore. Professor Poovaiah has worked on projects with major industry leaders such as Microsoft, Yahoo, Google India, Motorola India, Indian Oil Corporation, Bharat Petroleum Corporation, Bharat Electronics Limited, Siemens India, among others. Professionally, he was involved with the retail design of a chain of superstores for the Khadims group in the Eastern part of India. He was also involved with designing the corporate vision and retail design for one of the three major oil corporations of India, Bharat Petroleum, implemented across all its outlets in India (4 to 5 thousand). Earlier he was involved with similar exercise for Indian Oil Corporation. Along with his colleague, he has also designed an electronic voting machine (EVM) for India built by Bharat Electronic Limited.



Projects

Hospital Graphics

Hospital Graphics project was designed by Prof. Ravi Poovaiah. The design of hospital graphics involved participatory involvement of the user group at every stage of the design process. The graphics were meant for public hospitals in India.


Electronic Voting Machine

<p>The Electronic Voting Machine (EVM) is a reliable system for conducting elections in which one person has to be elected out of many candidates. The EVM is designed for single posts and single votes. In the 1980s, the Election Commission of India initiated efforts to modernize the voting process and reduce electoral fraud. Professor A.G. Rao, along with his team at the Indian Statistical Institute (ISI) in Kolkata, and later Professor Ravi Poovaiah, played crucial roles in designing and developing EVMs for use in Indian elections. Their work led to the creation of a reliable and tamper-proof electronic voting system that has been widely adopted in India. The EVMs developed by Professors Rao and Poovaiah's team have several security features to prevent tampering and ensure the integrity of the voting process. These include encryption techniques, secure storage of votes, and built-in mechanisms to detect any attempts at manipulation.</p> <p>The introduction of EVMs has revolutionized the electoral process in India, making voting faster, more efficient, and less prone to fraud. EVMs have been used in multiple general elections and state assembly elections in India since their introduction, and they have generally been well-received for their effectiveness in streamlining the voting process and improving the accuracy of vote counting.</p>


Retail Vision for Bharat Petroleum Corporation

Prof. Ravi Poovaiah from IDC IIT Bombay played a significant role in shaping the retail vision for Bharat Petroleum Corporation Limited (BPCL) through design and innovation. This project focused on transforming the retail experience at BPCL's fuel stations and establishing a strong brand identity, aligning with modern customer expectations and the corporation’s goals for expansion and modernization. The core objective of the Retail Vision project was to make BPCL's fuel stations more accessible and user-friendly for customers. Prof. Poovaiah and his team focused on improving the overall customer experience through design, making fuel stations more visually appealing and functional. This included rethinking station layouts, signage, and wayfinding to create a seamless and efficient experience. Prof. Poovaiah helped refining BPCL’s visual identity, including the development of consistent signage, logos, and brand colours across all retail outlets. The design emphasised clarity, ease of navigation, and the corporation’s commitment to providing quality services. The visual system created a strong brand recall for BPCL, allowing the corporation to stand out in the competitive market. One of the goals was to ensure that all BPCL stations had a uniform look and feel. This included the design of service counters, lighting, canopy structures, and the arrangement of pumps to ensure a cohesive and appealing appearance that aligned with BPCL's new vision. The Retail Vision project under Prof. Ravi Poovaiah’s guidance significantly contributed to BPCL’s transformation into a modern, customer-centric corporation. The new design language and infrastructure reflected a strong, unified identity while also setting the groundwork for future growth and innovation in services.


Jellow Communicator

Jellow Communicator is an innovative communication tool designed to assist individuals with speech and language disabilities, particularly those with conditions such as cerebral palsy, autism, and developmental disabilities. The project was spearheaded by Professor Ravi Poovaiah and Dr. Ajanta Sen. The journey of Jellow started in 2004 as a tangible physical product. Following this, in 2008, it was made available on desktops. Then, after extensive user studies, it was conceived as a complete communication system available on a variety of platforms. Jellow has been supported by IIT Bombay, the e-kalpa project from the Ministry of Human Resources and Development, the Innovation Fund Award from Unicef, the National Trust, the Ministry of Social Justice and Empowerment, Nair Hospital, and the University of Connecticut, USA, along with several NGO's working in the field of persons with disabilities. Jellow Communicator utilises a symbol-based communication system, making it accessible to individuals with limited verbal communication abilities. It consists of a grid of symbols representing various words, phrases, and actions. Users can customise the communication grids based on their specific needs and preferences.


Curriculum Development for Design Thinking and Innovation in Schools from Grade 6 -12

The Curriculum Development for Design Thinking and Innovation in Schools from Grade 6–12 by Prof. Ravi Poovaiah from IDC IITB focusses on integrating design thinking into school education to foster creativity, problem-solving, and innovation among students. This curriculum is aimed at helping young learners develop critical thinking and hands-on skills that prepare them for real-world challenges. Teaching students the principles of design thinking, including empathy, ideation, prototyping, and testing, in a simplified and engaging manner. Encouraging students to apply these principles through hands-on projects where they can create solutions to real-world problems relevant to their communities or environments.