Over the last decade, significance and awareness for typeface and typography has evolved as an expertise and has become a part of the mainstream culture. But why have Designers started caring so much about typography and fonts? Communication Design, especially Visual Communication has been an integral part of human race since the age of primitive man. Today it has become an inseparable part in our social and individual lives. Design gives us the visual instantiation to the communication. For any communication to stand out, it needs to own a unique personality that would identify with its purpose, its content, its medium and its audience. Hence Designers give equal importance to typography like the use of color, images or abstract graphics. This study aims to observe the various methods that Designers adopt while selecting a font. Under the guidance of Dr. G. V. Sreekumar, this study is drawn by addressing the following questions: Q) What is the importance of Typography in Communication Design? Q) What are the key aspects that a Designer studies while selecting the fonts? Q) How do Designers map the several fonts in their mental imagery? Q) Do Designers categorize fonts? If yes, what aspects do they consider? Q) What challenges do Designers face while selecting regional language fonts? Q) What is the significance of font size and font color in Communication Design?