Over the last decade, significance and awareness for typefaces and typography have evolved as an expertise and have become a part of mainstream culture. But why have designers started caring so much about typography and fonts? Communication design, especially visual communication, has been an integral part of the human race since the age of primitive man.
Today, it has become an inseparable part of our social and individual lives. The design gives us the visual instantiation of the communication. For any communication to stand out, it needs to have a unique personality that identifies with its purpose, its content, its medium, and its audience.
Importance of typography: -• It attracts and holds the audience’s attention. -• It is reader friendly. -• It establishes an information hierarchy. -• It helps to create harmony. -• It creates and builds recognition.
Bad Typography:
Mismatching font style and brand image can cause confusion. Improper letter spacing and alignment can frustrate the user. A good typography can do great things for your design. But bad typography can ruin the entire graphic design. This is because people identify your idea as a combination of all design elements. Typography, if not done properly, can make the whole design look murky. Bad typography can make your design useless for conveying the message.
Typography is one element of graphic design that can never be left out. Poor typography can have disastrous effects. Graphic designs can fail because of a single misplaced dot. Such is the significance of typography in designing. So, make sure your innovative design ideas include some great typographical decisions too.
Hence Designers give equal importance to typography and the use of colour, images, or abstract graphics. This study aims to observe the various methods that designers adopt while selecting a font.