Traffic accidents involving pedestrians have become a major problem across regions with high population density and rapid urbanisation. To deal with the increasing number of pedestrian–vehicle conflict points, many foot-over-bridges (FoBs) have been constructed. However, instead of using the available FoBs, people jaywalking (crossing busy roads, ignoring running vehicles), is now a common phenomenon.

To make everyone use the bridge, a change in pedestrian behaviour is needed.

In this project, we influence behaviour by studying and understanding current behaviour patterns and then using social influence as a behaviour nudge. Using the junction opposite IIT Bombay’s main gate as the site for intervention and by means of a community spotfix event, an attempt is made to persuade pedestrians to not jaywalk without being paternalistic or introducing rules and policies.