The branding was to be done for a client that wanted to sell big and premium peanuts from the city of Rajkot. They wanted a brand that could get a recall value of those close to Lays and Kurkure and wanted to promote peanut as a healthy snack rather than something which was thought as a miniscule snack. The target audience aged early 20s to so on. The name of the brand could be anything meaningful to something that just sounded interesting. The following branding process includes deciding a name for the peanut brand with all the secondary research to create a final packaging for it.