Whenever I looked at big billboards, hoardings and any similar print or display media trying to leave an impression or making a statement, I often failed to see any beauty in the treatment of the Devanagari typeface in an otherwise painstakingly done visual artwork. The typeface most of them used were bolder versions of existing fonts. I wanted to provide a beautifully done display typeface that would have the finesse to express the brand and leave an impression on the viewer. My journey with Masini started from my observations and culminated with the design of a Devanagari fat face which explores the play of negative and positive spaces to defne characters that are sublime yet striking at frst glance but doesn’t compromise it’s legibility. The basic letter forms of the Devanagari script were studied thoroughly followed by hand lettered explorations using various tools and finally it was digitized.The name of the typeface is a tribute to my grandmother who was an inspiration to me.