This project aims to build a product that enables foreign tourists visiting India to learn an Indian language spoken in India, i.e., Hindi. The target audience of this product is tourists visiting India for a short period of time, falling in the range of one week to one month. Hence, the user research, study of competitive products in the market, and design of the product were done keeping in mind the needs of this target audience. The design goal is to enable overseas visitors in India for a short duration to converse in Hindi for at least one minute. The process of designing included user research, field visits, study of competitive products in the market, ideating several concepts, understanding the context, imagining scenarios, planning the conversation, system design thinking, interface design, execution of the final product, and evaluating the same with users.
The features of the final product include audio output, translation, vocabulary building, basic grammar, and access to a wide range of phrases and sentences that can be used in common situations that users might encounter during their stay in India. These features integrate the functionality and form of the product. The design focus of this project is the efficient functioning of the product, wherein the purpose of the product and content are supreme. The ideation of the final design concept considers factors such as the time constraints of the visitors, their journey route, and access to the learning application during the same. It complies with responsive design principles and can be accessed on all devices, such as a desktop computer, tablet, or smartphone.