Uravu', set in the heart of the woods on the Western Ghats in Kerala among the misty mountain range and lush green backdrop, is an organisation of international recognition acclaimed for promising a new path for many who missed out on their opportunities to live. A non-government organisation, currently focused on bamboo-centred products and services, believes in sustainability in every aspect it throws light on. Uravu implements integrated, end-to-end programmes in the bamboo sector, which include providing skill training in bamboo processing, establishing micro enterprises, marketing bamboo handicrafts, cultivation of bamboo and promotion of eco-tourism.