Trends and Visual perception in Car Styling


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Creator/Artist: Ajay desai

Category: Product Design

Document: Special Project

Batch: 2002-2004

Source: India,   IDC IIT Bombay

Period:  1999-2008

Medium: Report pdf

Supervisor: Prof. B.K. Chakravarthy


Detailed Description

Designers need to keep reinventing their products to keep up with the customer‘s expectations, which depend on prevailing styles and trends and their impact on the user's visual perception. Users get visually trained with the existing products (particular style and trend) on the market and also get tired of so-called old products because of the continuous change in trends. Both training and tiredness are factors that influence users perceptions or expectations of a product. Thus, style, trends, and the user's perception ultimately affect the life of the product. That's  why these terms are vital for the company's profit figures, but they are not easy to predict. This project is an effort at systematic understanding and aims to establish a link between the related key issues. And also to find out the possible way so that designers can sense this tiredness among consumers sooner and can act accordingly.