V.I.P. LUGGAGE, nasik


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Creator/Artist: Anand Asinkar

Category: Product Design

Document: P1 Project

Batch: 2002-2004

Source: India,   IDC IIT Bombay

Period:  1999-2008

Medium: Presentation pdf


Detailed Description

The establishment of VIP, Asia's number-one luggage manufacturer, in 1971 heralded the birth of modern luggage in India. VIP launched India's first hard suitcase the same year. Since then, the company has grown, not just in size nor in the wide range of product offerings for every travel need, but also in the geographical breadth of our operations. Today, VIP Luggage enjoys an overwhelming 97% brand awareness among India's 950 million people. Over the years, the name VIP has become a trusted mark among travellers, safeguarding their belongings wherever their journey may take them. Its popularity is apparent from the fact that 10,000 direct dealers and several thousand more indirect dealers stock VIP luggage in India alone. Overseas, sophisticated retailers such as London's Selfridges and the House of Fraser stock VIP luggage. The company’s reach extends across the globe, to the United States, Germany, Spain, Italy, and other countries. Four factories produce nearly five million pieces a year, making VIP the second-largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nasik is constantly working towards product improvement. VIP's innovations have earned them numerous international patents and design registrations. VIP is committed to giving their customers products that have passed the most stringent tests of quality control. The efforts have earned each of their factories ISO certification. The plants are fitted with advanced pollution control equipment, reflecting our concern for the environment and our position as a respected member of the local community.